Apart from branding and PR,lead generationis one of the major responsibilities of a digital marketer when it comes to procuring business online.However, you must know that for generating leads some channels need more money investment whereas others need more time investment. According to industry experts a blend of both money and time investment is an ideal way to generate leads via digital marketing. Listed below are5 most reliable sourcesto generate leads via digital marketing.
1. Inbound Marketing
In- order to target audience that can become your customers, you must select to use inbound marketing, which includes video marketing, content marketing, guest blogging and other forms of content formation and marketing. In bound Marketing is the best way to generate leads, especially if you are starting up and have more time than money.
2. Affiliate Programs
Instead of hoping that you would get a good return in terms of quality leads by taking the risk of investing money in different marketing channels, you must pass on the risk to the affiliates who will be prepared to send you lead at a flat rate per lead.
when it comes to lead generation, the world’s most popular social networking site Facebook has its advantages and disadvantages. For B2B businesses it does not work well in lead generation, whereas B2C businesses can obtain good leads from Facebook. This is because most of the Facebook users are in “consumer” mode.
LinkedIn is the best platform which helps to generate high quality B2B leads. However, this professional social networking site may not work well for all B2B businesses. Generally LinkedIn Ads are very expensive in terms of CPC (cost per click) and the view to click conversions is quite low. Through LinkedIn it is moderately difficult to get a significant amount of traffic to impact your marketing until and unless you are targeting an extensive range of audience.
5. Google Adwords
If you are targeting lead generation within a short span of time then Google Adwords is the right source for you to generate quality leads. However, if you are not careful with Adwords then you may end up wasting quite a lot of money.
While launching your online store, you must keep in mind that it is the best opportunity for you to reach as many people as possible. Remember, that your online store gets launched once so do everything possible to utilize that moment by driving traffic to the ecommerce site and eventually convert your probable audience into your true customers.
However, you must know the practical ways to drive traffic to your online venture. Checkout this article to know more.
1. Post free samples to instagram influencers:
According to a new study Instagram gives brands 25 % more engagement than any other social network. Moreover, Instagram engenders a higher average order value than popular social media sites like Facebook, Twitter, Google Plus and Pinterest, analyzes ecommerce university shopify.com. Hence, rapidly Instagram is becoming one of the most valuable marketing channels for ecommerce business. If you know how to target influencers, Instagram is an effective way to drive traffic and awareness for your ecommerce venture. Through Instagram start looking for popular accounts that may consider highlighting your products to their followers. You can find these popular accounts by searching through WEBSTA.
2. Ask your family and friends to pass on the message:
Now that you have launched an online store, ask your friends and family members to do a favor for you, by sharing the message of your online store with their networks. Likewise, update about your online store on social networking sites to let your acquaintances know about your online business. By this you are sure to generate initial momentum for your business.
3. Post it on reddit:
Apart from having the collectives of most popular content, reddit have thousands of niches called subreddits. Subreddits can be found on nearly any topic. You should definitely browse the /r/entrepreneur subreddit to find lots of appealing tips and debates on starting a venture. After taking a detailed look at the related subreddits, you must post something in brief demonstrating the quintessence of what your new store is all about. Moreover, your sentence should be catchy to engage viewers.
The E-commerce business is expanding at a lightning speed across the world; Moreover, several researches make it quite prominent that today businesses are buying online more than the consumers. Although due to the online global community E-commerce emerges out to be the mostexciting space for both customersand businesses, selling B2Bis pretty much unlike from B2C.
Steve Weber highlights few steps following which you are sure to increase your B2B E-commerce Sales:
1. Know your Customer/Client:
Firstly it is quite important for everyE-commerce businessto know their B2B client, like for instance, whether the client is a task oriented purchaser, whether he is brand loyal, how many decision makers are involved in the deals, what are his payment terms etc. However, you must know that today intelligent and smart B2B customers are avoiding expensive and time consuming sales calls, and are more likely to contact you through your website, so, to build a flourishing and permanent B2B sales channel, you must furnish the same facility, customer service and technology B2C customers like, in addition to functionality and conventional touches required to close the sale.
2. Offer a tailored B2B E-commerce experience:
Every E- commerce firm should have a professional, uncomplicated website withSEOand metadata tags, SSL certification; the website should be flexible and scalable and should accept 3rd party plug-ins and apps. Apart from that your website should be smartly designed providing information’s through buying stages, graphic rich and detail product catalogue, simple checkout and virtual customer service facility.
3. By reducing operations costs optimize revenue in each channel:
If you are selling to numerous channels, you must consider using a dynamic multichannel management platform to handleall your sales processes by connecting all your sales channels and back-end systems. By implementing this you are sure to simplify your operations, boost your productivity and reduce a lot of time and money spent on manual processes.
In today’s competitive business world it is quite difficult to make money in a business than people usually think. However, you can still succeed in a business by being flexible, planning properly and having certain organizational skills.
Below listed are some tips, following which you are sure to achieve success in your venture:
1. Maintain detailed records
It’s always advisable to maintain detail records of your business, like for instance, what is the financial position of your company, what are the impending challenges you could be facing in the future etc. By being aware of all this you can make strategies to beat the hindrance that is preventing you from being successful in your venture.
2. By being ingenious:
Give full efforts to make your business prominent from the competition. Likewise, constantly look for ways to develop your business by being open to adapt new ideas and approaches that can enable you to effectively grow your venture.
3. Remain focused:
Never expect to make money immediately after starting a business. Remember that it is quite time consuming to let the populace know who you are and what are your products and services, therefore stay focused in- order to achieve your goals. There will be several times when you will feel negative especially when you will make less profit or when things won’t shape up in the way you wanted it to be, in such case you must stay alert and concentrate on your work.
4. Study your competition:
According to industry experts, best results can be derived from competition. So, in order to become a successful businessman it is quite important to be brave so that you can analyze and learn from your competitors. Keep in mind that, they are doing something precise, implementing which you can earn more profit in your venture.
5. Offer great service:
Providing great customer service should be the first priority of every business organization. Remember, that if your customer is happy with your products or services, he/ she will be more likely to come to you the next time instead of going to your competitor.
Referrals make for great business. There’s nothing that makes me happier than old, satisfied customers sending fresh ones in my direction. And for those of you wondering how to acquire a stream of referrals in a relatively short amount of time, here are a five of the most important things you’ll need to know,
A website generally has a whole lot of information to deliver – you’ve got to display company literature, product and services categories, resources, a blog, FAQs, etc. With a website, it’s a combination of all these touch points and your skill at cohesively putting them out there that intrigues and engages visitors. Microsites are a little different though and can make a real difference to your marketing strategy. Here’s why, Continue reading 6 Easy Steps To Building An Effective Microsite