6 Easy Steps To Building An Effective Microsite

A website generally has a whole lot of information to deliver – you’ve got to display company literature, product and services categories, resources, a blog, FAQs, etc. With a website, it’s a combination of all these touch points and your skill at cohesively putting them out there that intrigues and engages visitors. Microsites are a little different though and can make a real difference to your marketing strategy. Here’s why,