Here’s How to Build Mailing List With Downloads
In the digital marketing arena, either B2B or B2C, a mailing list stands as the life force in online business. The past aphorism, “the wealth is inside the mailing list” can’t be genuine enough; if you don’t have a group of targeted audience for new or replacement products. Thus, you can save loads of money by reducing the marketing efforts to existing audiences.
If you don’t have a targeted list of customers to communicate, marketing your new product to your targeted prospects can be a time consuming and worthless effort. You can attract targeted prospects by offering them something relevant and valuable. It doesn’t have to be a giant download like a full-featured software package. A free, decent PDF document with interesting information is sufficient. Here the point is, provide some valuable information so that the prospect will share his/her email address with you.
In order to attain positive consequences, the Download form must be prominently placed on your website.
The best way to do this is to dedicate a page (a squeeze page or landing page) to your download form and link that page to all the corners of the website. By this, it eases your audience to find the download page, which in turn converts them into prospects.
Offer Enough Value
Prospects can be attracted equally as well with quality freebies, such as simple reports, free wallpaper, and so on. The important thing to remember when you build a business web site is that your download offers enough value for the prospect to be willing to provide his/her email address.
However, a simple download form and link put together will not be enough to attract qualified prospects. A research has to be done in order to build an email list which in turn produces successful results.
Make It Stand Out
Potential prospects are overpowered by freebies and downloads. What will make your freebie download offer emerge, what will make them return to your site and be a prospect and additionally a referral source? These are inquiries that will need to be offered an explanation to transform visitors into prospects.
You may think why would anyone want to pass on a freebie? Most visitors download freebies and forget about them. It is to a great degree essential need to make your download form engaging, significant and emerge to demonstrate your visitors why your products or services are the best decision.